Jared Wilson:
How do we present the gospel in a nonroutine way in order to prevent people from becoming numb? My answer is counterintuitive. I think we do this by routinely presenting the unchanging gospel in a way that does justice to its earth-shaking announcement. This doesn’t mean we have to set it up with a power ballad or even dress it up at all. But it does mean we communicate it like it’s life or death stuff. People who know the gospel’s power will share it powerfully.
One would expect repetition of the message in anticipated ways to grow stale, but I believe ever-increasing showmanship is what actually numbs people. . .
Gospel Wakefulness, (Wheaton: Crossway, 2011), 16.